Translations follow WordPress locale (no forced language).

- Site/profile language Deutsch (de_DE, de_AT, de_CH, …) → dirschl-social-media-de_DE.mo
- Any other language → English strings from PHP source

Rebuild .mo after editing .po:
  msgfmt -o dirschl-social-media-de_DE.mo dirschl-social-media-de_DE.po
