DIRSCHL Academy · B2B Marketing & Tech Training
Marketing, SEO & AI Workflows for Modern Content Teams
From AI-powered media processing to technical discoverability in Google AI Overviews, ChatGPT Search, and other answer systems: We develop a robust workflow for production, publication, and measurement with your team.
Pre-analysis, one-day intensive workshop, and concrete implementation plan. On-site or remote.
Real Toolchain
Custom plugins, WordPress automation, and productive marketing systems instead of isolated prompt lists.
Media Automation
Intelligently connect Aftershoot, Lightroom, Evoto, and Topaz into a controlled production chain.
SEO & AI Search
Indexable content, clear entities, appropriate structured data, and measurable discoverability.
Practical Training with Pre-Analysis
Real Marketing Infrastructure Instead of Superficial Prompt Tips
Many AI trainings stop at text drafts for social media. This training starts where time and budget are lost in everyday operations: with large media volumes, recurring approvals, the scaling of high-quality content, and technical discoverability.
Before the training day, we review your current toolchain, website architecture, and content pipeline. This results in an individual agenda with real campaigns, pages, and media assets from your team.
No one can guarantee inclusion or citation in search and AI systems. The goal is controllable prerequisites, better content, and a measurement concept that makes progress visible.
Technology-Agnostic, Not Product Sales
We evaluate tools based on task, data protection, quality, interfaces, and cost. Existing systems will continue to be used if they reliably fulfill their purpose.
Direct Benefits for Your Team
On the workshop day, concrete processes, templates, technical tasks, and responsibilities are developed – based on your real production, not a demo toolchain.
Curriculum
The Training Modules in Detail
The weighting will be adjusted after the pre-analysis to suit the team, content volume, channels, and existing systems.
Module 1
AI Media Automation & High-Speed Editing
- Selection and Culling: Pre-sort, evaluate, and systematically manage large image volumes with Aftershoot and Lightroom.
- Retouching and Technical Optimization: Strategically use Evoto for batch retouching and Topaz for noise reduction, sharpening, and upscaling.
- Production Chain: Standardize handovers, quality control, naming, metadata, and exports for web, social media, and print.
Module 2
SEO, GEO & AI Search
- Technical Foundations: Crawling, indexability, internal linking, and text content as a common basis for classic and generative search.
- Structured Data: Correctly align appropriate JSON-LD types such as Article, Product, ImageObject, or LocalBusiness with visible content.
- Content Architecture: Systematically build and measure topic hubs, entities, reliable sources, and citable answers.
Module 3
Marketing Tools & Multi-Channel Automation
- Custom Infrastructure: Utilize WordPress plugins and web tools for media metadata, translations, delivery, and recurring content tasks.
- Multi-Model Workflows: Select models based on research, structuring, long-form text, image comprehension, cost, and data protection.
- Governance: Implement approvals, copyrights and usage rights, license information, GDPR, and human quality control.
Workshop Deliverables
Workflow Map
A coordinated process from media import and content creation to publication and archiving.
Tool Selection
Which existing and new tools are economically viable for which tasks.
Technical Backlog
Prioritized tasks for website, structured data, automations, and responsibilities.
Measurement Plan
Key figures and review intervals for production, reach, search visibility, and conversion.
Program Details & Investment
Process & Preparation
- Analysis of your marketing workflows, website, and toolchain
- One-day intensive practical training
- Guide, technical backlog, and next steps
Target Audience
Marketing managers, content teams, in-house SEO specialists, social media managers, and creative agencies.
Conducted on-site or remotely.
Investment
From €2,800 plus VAT.
Team flat rate includes preliminary analysis, customized agenda, one-day workshop, and follow-up.
Your Trainer
Johann Dirschl
Over 30 years of experience as a lecturer with practical expertise in media production, search engine optimization, and software development. He develops his own marketing plugins, operates data-driven content systems, and combines visual quality with technical discoverability.
“We don't just hand out theoretical prompt lists. We build a robust marketing pipeline with your team – from rapid media selection to clean technical publication and measurement.”
Let's Review Your Marketing Pipeline
Tell us your team size, website, channels, current toolchain, and biggest time-wasters. You'll receive an honest assessment of whether the format is suitable and which preparation will bring the greatest benefit.