Marketing · Recruiting · Content Production
Social Media for Trades & SMEs: Supplement, Not a Treadmill
Why a good website remains the foundation – and how targeted social media supports recruiting, brand building, and regional visibility.
In-house production at DIRSCHL: Company photography, short videos and reels – with professional camera, lighting, and sound equipment, and in-house editing.
Website First
Real Pros and Cons in a B2B Comparison
Social media does not replace a functional website. Operating channels without your own digital infrastructure is like building on rented land. However, when used correctly, it becomes a powerful amplifier for your business.
| Criterion | Your Own Website | Social Media |
|---|---|---|
| Shelf Life | Years: Guides, SEO texts, and references remain permanently discoverable. | Often only 24 to 48 hours: Posts quickly disappear in the feed. |
| Purchase Intent | High: Visitors actively search for solutions and providers. | Rather low to impulsive: Users often scroll for entertainment. |
| Target Audience | Buyers, decision-makers, B2B clients, and serious applicants. | Very good for recruiting, apprentices, and regional awareness. |
| Dependence | Low: You determine design, data, content, and rules. | High: Algorithms, formats, and organic reach can change. |
| Trust | Proves expertise through references, figures, certificates, and in-depth knowledge. | Shows authenticity, team culture, and daily work life. |
Our Philosophy
Invest your budget in your own platform first. Social media is the amplifier – not the foundation.
A System, Not Isolated Measures
The Best of Both Worlds: Our Integrated Approach
At DIRSCHL, we handle small and medium-sized photo and video productions ourselves – from concept to camera, lighting, and sound, all the way to editing, subtitles, and the appropriate formats for your website and social media. For ongoing editorial support, larger content volumes, and specialized social media campaigns, we collaborate with Eva Maria Wöckl as needed.
1. On-site Photo & Video
Authentic shots from your business, your team, and your projects – professionally lit and with clear sound.
2. Website & References
Case studies, service pages, and career sections create lasting SEO visibility and clear contact paths.
3. Instagram & Facebook
Short reels, insights, recruiting content, and regional brand engagement complement your own website.
4. Website Integration
Published content becomes visible again on your own website through our WordPress solutions.
Service Modules
What You Specifically Receive
Content Production Without Technical Stress
Company photos, team shots, interviews, and short videos are created directly at your location. Camera, lighting, wireless and digital sound, and editing all come from a single source.
Planning and Channel Management
Editorial ideas, short videos, posts, and stories can be planned and managed on a project basis or – together with our cooperation partner – on an ongoing basis.
Recruiting with a Streamlined Application Process
Real insights are combined with clear career and job sections on your website – mobile-friendly, easy to understand, and without a cover letter if desired.
Automatic Website Integration
Instagram and Facebook posts are also integrated into relevant sections of your website via the DIRSCHL Social Media Plugin.
Photo and Video Services
Our existing page on video production for businesses showcases formats, technology, and the process from briefing to delivery.
DIRSCHL Plugin Suite
Seamless Integration on Your Website with Our Plugins
Your social media content doesn't have to stay exclusively on third-party platforms. The DIRSCHL Social Media Plugin integrates Instagram feeds, Reels, and posts from managed Facebook pages into WordPress. The content is cached, displayed responsively, and links to the original post if users are interested. We will coordinate the specific data protection and consent configuration with your website.
Social Media Plugin · YouTube Playlist Plugin · Open Live Demo · All WordPress Plugins
Live Preview
The following feed is loaded directly from the connected social media channel using the plugin implemented on DIRSCHL.com. We link to YouTube as a product solution until a public playlist is set up, to prevent an empty output.
FAQ
Frequently Asked Questions about Social Media & Recruiting
Do we have to record videos ourselves?
No. We produce short corporate videos and Reels ourselves – from concept to camera, lighting, sound, editing, subtitles, and output formats. For consistently high content demand, we supplement the team on a project basis.
Is social media worthwhile for B2B industrial companies?
For the direct sale of complex products, your own website is usually more important. Social media is particularly valuable for employer branding, recruiting, regional awareness, and authentic insights into your team, projects, and production.
What happens to the content when a campaign ends?
You will receive the agreed-upon photos and videos in suitable formats for your website and media archive. The agreed-upon usage rights apply regardless of whether ongoing social media support is continued; the exact scope will be specified in the offer.
Does a social media feed replace website maintenance?
No. A feed keeps selected areas up-to-date. Services, references, career opportunities, FAQs, and contact options should continue to exist as independent and permanently discoverable website content.
Let's discuss without obligation
Ready for honest social media without myths?
Let's clarify in a brief initial consultation whether and to what extent social media makes sense for your business – and what content we can implement directly with photo, video, lighting, sound, and editing.