For Businesses, Executives & IT Teams
DIRSCHL Academy — B2B In-house Training, AI Workshops & Developer Enablement
No dry theory. We empower your company, marketing teams, and developers to implement AI systems, Cursor AI, and local LLMs securely and highly productively.
30 years of teaching and development experience. Proprietary tools, plugins, and architectures. On-site workshops in Bavaria or remote across the entire German-speaking region.
Strategy · Hands-on · Transfer
Each workshop is tailored to your systems, data, roles, and goals. The results should be actionable by the next business day.
Four Formats for Specific Business Goals
Premium Workshops with Clear Target Audience, Fixed Structure, and Transparent Pricing
No open mass seminars and no participant tickets under 1,000 Euros. You book a focused company workshop for your team – including preparation, execution, and concrete next steps.
01 · Leadership & Strategy
Executive AI Strategy & In-house Prompting
For Management, Department Heads, and Decision-Makers in Mid-sized and Industrial Companies.
- AI Potential Analysis for Your Business
- Tool Selection: ChatGPT, Claude, Gemini, or Local Models
- Data Protection, Liability, and Robust Employee Guidelines
- Prompting for Real Leadership and Specialist Tasks
Format: Half-day Impulse Workshop or One-day Intensive Strategy Session, on-site or remote.
Price Indicator: from 2,800 € plus VAT.
02 · Development & IT
AI-Assisted Development: Cursor AI, Codex & APIs
For In-house Software Developers, IT Teams, and Agencies.
- Productive Workflows with Cursor AI and Codex
- Refactoring and Quality Assurance for Svelte, Python, and PHP
- LLM APIs, RAG Systems, and Controlled Automation
- WordPress Plugin Development with a Real Codebase
Format: One to Two Days Hands-on Tech Deep Dive.
Price Indicator: from 2,800 € plus VAT.
03 · Marketing & Visibility
Marketing, SEO & GEO: Search Experience Workflows
For Marketing Managers, Content Teams, and SEO Specialists.
- Technical Discoverability for Google AI Overviews, ChatGPT Search, and Perplexity
- Automated Media Workflows with Aftershoot, Evoto, and Topaz
- Structured Data with JSON-LD and Robust Content Hubs
- Quality Control Instead of Unverified AI Mass Content
Format: One-day In-house Practical Training.
Price Indicator: from 2,800 € plus VAT.
04 · Data Protection & Infrastructure
On-Premise AI & Local LLMs
For IT managers, data protection officers, and sensitive industries.
- Setup and operation with Ollama, LM Studio, and open-source LLMs
- Dedicated hardware, roles, access, and secure data paths
- Minimizing data leakage through controlled local and hybrid architectures
- Cost comparison: Cloud API, rented server, or dedicated hardware
Format: One-day infrastructure workshop with sparring.
Price indicator: from €2,800 plus VAT.
Why DIRSCHL Academy?
Training from Real Development and Media Practice
Johann Dirschl combines 30 years of teaching experience with an equally long background in image, media, web, and software development. This expertise now fuels the creation of proprietary WordPress plugins, web applications, AI workflows, databases, and local model setups.
We don't teach from books; we train on the systems and plugins we develop ourselves daily.
This means: technical depth without unnecessary complexity, clear boundaries instead of AI promises, and a realistic view of data protection, maintainability, and costs.
How We Work
From Workshop to Measurable Daily Improvements
1. Prepare
We clarify goals, roles, systems, and specific work examples. This ensures the workshop doesn't start with a generic slide presentation.
2. Implement Together
Your team works on real tasks, codebases, content, or infrastructures. Results and decisions remain transparent.
3. Ensure Transfer
You receive concrete next steps, guidelines, and, if desired, ongoing sparring until the new workflow is fully integrated into daily operations.
Individual Sparring & Ongoing Retainer
After the workshop, we can continue to support executives, developers, or marketing teams if desired – for example, with monthly tech sparring, architecture reviews, or fixed review appointments for new AI workflows.
Scope and response time are agreed upon to suit your team.
Looking for a Classic Individual Course?
Classic B2C photo and media courses are still available compactly in our hub under B2C Courses. DIRSCHL Academy focuses on in-house formats, executives, and professional teams.
Which Workshop Will Specifically Advance Your Team?
Briefly describe your team size, goals, and existing systems. You will receive an honest assessment of the suitable format and a reliable proposal for content, duration, and price.