DIRSCHL Academy · Executive AI Training
Executive AI Strategy & In-house Prompting for Decision-Makers
No AI show, no abstract future slides. We analyze your processes, evaluate tools, and develop a realistic roadmap with you for secure, productive AI workflows in your company.
Pre-workshop process analysis, one-day strategy workshop, and concrete action plan. On-site or remote.
30+ Years of Experience
Lecturer, software, and media experience with a direct focus on operational processes.
Technology-Agnostic
Cloud services, local models, and existing enterprise software are evaluated based on suitability.
Pre-Analyzed
Your processes, software landscape, and prioritized use cases are analyzed in advance.
Collaborative Strategy
Practical Insights for Practical Application
In many companies, the missing piece isn't the next AI tool, but a clear decision: Which tasks are suitable, which data can be processed, who reviews results, and how is value measured?
Before the workshop, we analyze selected departmental processes, communication channels, and your software landscape. On the training day, we therefore work on specific levers instead of general demo examples.
The goal is not a blanket AI transformation, but a prioritized portfolio of meaningful pilot projects, clear responsibilities, and robust next steps.
Business Case over AI Hype
We separate what's technically feasible from what's economically sensible and define key metrics for time, quality, cost, risk, and acceptance.
Guardrails over Prohibitions
Roles, data classifications, approvals, and human-in-the-loop processes are formulated to ensure teams remain capable of action and identify risks early.
Curriculum
Training Modules in Detail
The weighting depends on the pre-analysis, management level, industry, and maturity of your AI adoption.
Module 1
AI Strategy, Tool Selection & Business Case
- Tool Matrix: Evaluate ChatGPT, Claude, Gemini, Perplexity, or local models based on task, data situation, cost, and integration.
- Process Audit: Identify time-wasters and quality risks in sales, marketing, customer service, administration, and knowledge work.
- Prioritization: Prioritize use cases based on benefit, effort, risk, data availability, and measurability into a robust sequence.
Module 2
Prompt Systems & Workflow Automation
- Systematic Prompting: Develop reusable templates with role, context, sources, review steps, and output format.
- Internal Assistants: Evaluate Custom GPTs or comparable company assistants for research, trade fair preparation, proposals, and product communication.
- Multi-Tool Workflows: Controlled integration of language models, document analysis, image systems, APIs, and internal data sources.
Module 3
Governance, AI Literacy & Change
- Empower Employees: Establish role-specific AI competence, secure usage, and a constructive learning culture within the company.
- Quality and Human-in-the-Loop: Define source verification, approvals, and escalation paths against incorrect or unsuitable results.
- Guidelines: Prepare data classifications, access rights, documentation, and responsibilities as a working draft for data protection, IT, and legal review.
Important Note: The workshop provides technical and organizational foundations for decision-making, but does not replace individual legal advice. Binding assessments are to be made by your legal counsel and data protection officers.
What You'll Have After the Workshop
Use Case Portfolio
Prioritized use cases, including benefits, effort, risks, and suitable pilot areas.
Tool Matrix
A clear assignment of models, services, and local options to specific tasks.
Governance Draft
Roles, approvals, data classifications, and review steps as a basis for internal coordination.
90-Day Roadmap
Pilots, responsible parties, key metrics, and decision points for controlled implementation.
Key Information & Investment
Process & Preparation
- Pre-workshop analysis of your processes and software landscape
- One-day strategy workshop and in-house training
- AI roadmap and concrete action plan
Target Audience
Executive management, board members, department heads, sales and marketing management, and B2B managers.
Conducted on-site or remotely.
Investment
From 2,800 € plus VAT.
Daily flat rate for executives and teams, including pre-workshop process analysis, customized agenda, workshop, and follow-up.
Your Trainer & Sparring Partner
Johann Dirschl
For over 30 years, a lecturer and software developer with practical experience in B2B communication, media production, web systems, and IT infrastructure. He develops his own plugins, applications, and AI workflows, translating technical possibilities into understandable business decisions.
His experience ranges from classic business applications and interfaces to modern language models, automations, and local AI systems. This ensures that opportunities and limitations are assessed not from a theoretical perspective, but from real-world development practice.
“Executives don't need lectures on neural networks. They need a clear assessment of where AI can genuinely save time, what risks need to be managed, and how the team can work with it safely.”
Let Us Review Your Processes Before the Workshop
Tell us your industry, team size, prioritized departments, and two to three typical processes. You will receive an honest assessment of whether the format is suitable and what preparation will bring the greatest benefit.